Customer service tips you can learn from Santa - Business Lounge

From reliable, express delivery to rewarding good behaviour, here are the top customer service tips your business can learn from Santa.

1. Get people excited!

Santa has had a bit of a head start ? around 2,000 years ? to get the word out about Christmas presents. He?s moved with the times, though, embracing multichannel promotion with shops, TV, internet, social media, print and more all playing their role to communicate Santa?s brand promise and build anticipation.

2. Be contactable.

Whether he?s meeting you down at the grotto or reading letters or emails at his North Pole HQ, there are plenty of ways to share your Christmas wish list with Santa. He?s even on Facebook, YouTube and Twitter! In recent years, Santa has also become a lot better at replying to letters and emails, so you know he has received your message.

3. Be positive and approachable.

When you?re expecting your customers to share their hopes and dreams while they place an order, you?ve got to be friendly,
empathetic and welcoming. Santa?s got it down pat, with his jolly
laugh, gentle manner and instantly recognisable red outfit, boots,
belt and beard.

4. Listen carefully and write it down.

If you?ve visited Santa at his grotto, you?ll know that he makes a
special effort to make eye contact and ask questions to check that
he understands what you want for Christmas. And, as we know, Santa makes a list and checks it twice, a good idea when you have millions of presents loaded up in the sleigh.

5. Reward your best customers.

Santa is the master of big data: he even knows if you?re asleep or awake! Most importantly, Santa knows if you?ve been naughty or nice and rewards you accordingly.

6. Deliver quickly and on time.

Allowing for time zones, Santa has around 32 hours to deliver presents to an estimated 233 million homes (eight million of them in Australia) before children wake up on Christmas morning. His delivery is also completely trackable, with Airservices Australia and the North American Aerospace Defense Command (NORAD) providing second-by-second updates across multiple channels once Santa sets off.

7. Employ great staff.

From those hard-working, toy-building elves to reindeer that travel at supersonic speeds (powered by carrots and perhaps the occasional mince pie), Santa wouldn?t be able to deliver all those presents without the support of a team that lives and breathes the Christmas spirit.

The views expressed in this article are those of the author and the interviewees, and not of Australia Post.

Post Footer automatically generated by Add Post Footer Plugin for wordpress.

Source: http://businesslounge.net.au/2012/12/customer-service-tips-you-can-learn-from-santa/?utm_source=rss&utm_medium=rss&utm_campaign=customer-service-tips-you-can-learn-from-santa

tupelo honey limp bizkit stations of the cross nike foamposite galaxy bill maher seabiscuit dingo