French building industry takes up quarters at Big 5 | UBIFRANCE ...

There are currently a slew of large-scale projects happening in the Emirates. Qatar is in the midst of a boom on account of the World Cup that the country will be hosting in 2022.

This makes for a host of exciting perspectives for French building industry companies looking to develop business in the Gulf countries.

As the tenth-ranking exporter worldwide, France makes two-thirds of its foreign sales in the European Union, while the Middle East only accounts for 2% of the sector's export turnover.

Yet the French building industry has substantial experience in many fields. Having set long-term environmental and energy-savings objectives for the country, the Grenelle Roundtable on the Environment has given a shot in the arm to innovation, which together with quality and design, make up the strong points in France's offer.

There will be major groups and specialised firms, representing the various trades in the building industry: architecture and interior design services, fa?ade and roofing products, plumbing fixtures, tooling, protective and safety equipment, composite materials, miscellaneous hardware and fittings... the list is a long one!

The solutions on offer tend to favour environmental protection and energy savings, without in any way overlooking quality or longevity, as well as paying careful attention to adapting to local constraints.

The companies' are also demonstrating a long-term approach. Over fifty of them will be taking part in the Region's three main events, namely the Big Five Show and Middle East Concrete in Dubai (November 5th to 8th), and Saudi Build in Riyadh (November 11th to 14th). Expect many first-time participants this year in the Ubifrance pavilion, as over time, the older ones strike partnerships and get permanently established on the market.

Example of two innovative companies:

For many years, Atlantic has been building a significant presence in the Gulf Region, and has been adapting its commercial and production policy accordingly. The French leading multi energy solution provider in Europe is creating the buzz at Big 5 Dubai unveiling its new range of water heaters responding to the specific needs of the Region.

Big 5 is hosting the commercial launch of Atlantic new line of water heaters with three totally redesigned products, Ego, O'Pro+ and St?atite.

The slogan of the new water heaters campaign refers to the brand's expertise on the enamel that coats the water heater tanks, providing them with exceptional resistance.

Atlantic also showcases for the first time a digital water heater, Ingenio, featuring digital display of temperature and electronic thermostat in addition to a diamond-quality enamel and O'Pro technology.

With those four new water heaters, the new Atlantic line offers a comprehensive range combining attractive design and performance in order to respond to the needs of the market's various segments.

Another company is Serge Ferrari has been known across the world since it was founded for its ability to innovate and provide high-performance composite membranes. The Serge Ferrari group will present its latest innovations at the Big 5 trade fair. The company, inventor of the patented Pr?contraint technology, is constantly creating new and ever more efficient solutions to meet the full range of performance requirements for buildings.

For architectural purposes, Serge Ferrari provides new and unique composite membranes that are derived from the company's R & D expertise. These eco-designed membranes, which are 100% recyclable, comply with the new, low-consumption thermal requirements (bioclimatic facades and solar protection) and the latest acoustic standards whilst retaining their aesthetic integrity. They fully comply with construction procedures in accordance with the new environmental standards (HQE, LEED and Breeam).

Serge Ferrari composite membranes are lightweight, long-lasting and recyclable using the Texyloop process. They provide technical, functional and environmental solutions that are ideally suited to the most stringent requirements for major sporting events, as is evidenced by the many references in this area: the Warsaw National Stadium used for Euro 2012; the main stadium, velodrome, aquatic centre and water polo arena for the London Olympics; the Pan-American Games; and the Foshan stadium in China.

Source: http://www.ameinfo.com/french-building-industry-takes-quarters-5-317568

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